The 3 Ms of Intellectual Capital – Measuring, Monitoring and Managing

This paper intends based on the current state of the art of Intellectual Capital measurement to picture necessary development towards an integrative reporting instrument for Intellectual Capital. Although Intellectual Capital measurement evolved due to the intention and necessity to disclosure intangible assets meeting the information demands of all stakeholders, it has not quite succeeded in this effort. Caused by the strict concentration on not just measuring the employed intangibles some shortcomings of traditional accounting systems are repeated. The article starts off with a representation of present Intellectual Capital measurement approaches and evaluate them due to their practicability as integrative management tools. A survey on the issue of Intellectual Capital conducted within an Austrian company with an international background prepares the background for the presentation of an integrative concept of measuring, monitoring and consequently managing Intellectual capital.